Re-Watch Apple's Original iPhone Announcement From 10 Years Ago This Week


Ten years ago this week, on January 9, 2007, Apple announced the iPhone. Few could have imagined the impact the smartphone would have in the decade that followed.

To mark the anniversary, GameSpot sister site CNET dug up a video of Steve Jobs revealing the smartphone for the first time at the Macworld San Francisco event in 2007.

“Every once in a while a revolutionary product comes along that changes everything,” Steve Jobs said when revealing the iPhone.

Jobs died in October 2011 at the age of 56. Tim Cook replaced him as CEO at the time and has been leading the company ever since.

Last summer, Apple announced that it had sold more than 1 billion iPhones. “We never set out to make the most, but we’ve always set out to make the best products that make a difference,” Apple said. “Thank you to everyone at Apple for helping change the world every day.”

The newest iPhone models are the iPhone 7 and 7 Plus, which went on sale in September 2016.

Given the massive iPhone userbase, it’s been a major market for gaming. Just last week, Apple announced that Pokemon Go was the most-downloaded app in the entire App Store in 2016.

Additionally, the company said New Year’s Day 2017 (January 1, 2017) was the busiest single day in the App Store’s history, with almost $240 million in purchases. Since the App Store launched in 2008, developers made $60 billion in earnings, more than $20 billion of which came in 2016 alone.